Professor of Information
Systems & Operations
Gachon School of
Business
Gachon University, Seongnam, South Korea 13120
Phone: +82-31-750-5187
Email: smjeon@gachon.ac.kr
Education
Ph.D., Management Information Systems, 2014
Seoul National University
Graduate School of Business
M.A., Foreign Direct Investment, 2009
KDI School of International Policy
B.A., Economics, 1996
Seoul National University
Department of Economics
Research Interests
Information
Asymmetry Issues in the Online Marketplace
Platform / P2P Business Models
Econometric Analysis / Entrepreneurship / Business
History
Research Publications
A Study on the Effectiveness of Venture Capital Market Intervention Policy:
Focusing on Cases of the Korean Government. Asia Pacific Journal of Business
Venturing & Entrepreneurship. 2025
Inequality as determinant of donation: A theoretical modeling and empirical
analysis of Korea. PLOS ONE. 2024
A Managerial-Historical Study on the Evolution of Business Models in the
Game Industry. Korean Business History Research. 2024
Examining the Generative Artificial Intelligence Landscape: Current Status
and Policy Strategies. Asia Pacific Journal of Information Systems. 2024
Speed of Catch-Up and Convergence of the Artificial Intelligence Divide: AI
Investment, Robotic, Start-Ups, and Patents. JOURNAL OF GLOBAL INFORMATION
TECHNOLOGY MANAGEMENT. 2024
Impact and Challenges of Online Platforms on the Digital Content Market.
Strategic Management Research. 2023
A Study on the Role of Digital Platforms for SMEs' Digital Transformation:
Focusing on Naver Cases. Product Science Research. 2023
A Study on the Effect of PC Game User Characteristics on Trust in
Probability-Based Items in the Game Culture Industry: Focusing on the Theory of
Planned Behavior. Cultural Industry Research. 2023
A Historical Review of Technology Innovation Startups: Focusing on Early
Venture Companies. Korean Business History Research. 2023
A Study on the Impact of Global Platforms on the Domestic Economy: Focusing
on Google Revenue Estimation and Tax Evasion Cases. Asia Pacific Journal of
Business Venturing & Entrepreneurship. 2023
Impact of Topic Distribution on Review Sentiment: A Comparative Study
between South Korea and the U.S. Asia Pacific Journal of Information Systems.
2022
How IT Affordance Influences Engagement in Live Commerce: An Empirical
Analysis Focusing on Social Cues as Moderating Effect. Asia Pacific Journal of
Information Systems. 2022
An artificial intelligence-enabled industry classification and its
interpretation. Internet Research. 2022
The impact of a platform company's open innovation activities on its firm
value: in the perspective of the venture ecosystem. TECHNOLOGY ANALYSIS &
STRATEGIC MANAGEMENT. 2022
Online Platform Classification Framework: Focusing on Case Studies of
Domestic Platforms. Information Systems Research. 2022
A Study on the Effects of Government Policy Intervention for Activating
Early-Stage Investment in Venture Capital. Asia Pacific Journal of Business
Venturing & Entrepreneurship. 2022
The Effect of New Culture Live Commerce Characteristics in E-commerce on
Purchase Intention: Focusing on the Moderating Effect of Impulse Buying.
Cultural Industry Research. 2021
An Exploratory Study on the Appropriateness of In-app Purchase Fees in
Domestic Mobile Games. Journal of Korea Electronic Commerce Association. 2021
Probabilistic Item News Mining: Keyword Similarity Analysis using Word2Vec.
Korea IT Services Society Journal. 2021
Will data on internet queries predict the performance in the marketplace:
an empirical study on online searches and IPO stock returns. Electronic
Commerce Research. 2021
Speed of Catch-up and Digital Divide: Convergence Analysis of Mobile
Cellular, Internet, and Fixed Broadband for 44 African Countries. Journal of
Global Information Technology Management. 2020
Tipping points toward urban pollution advantage? Scaling of carbon dioxide
emissions in the American urban areas. INTERNATIONAL JOURNAL OF ENVIRONMENT AND
SUSTAINABLE DEVELOPMENT. 2020
How much wind-powered electricity may be generated in 2040 by China, USA
and four other countries? International Journal of Energy Technology and
Policy. 2020
An Exploratory Study on Regulations and Startup Activation Measures in the
FinTech Industry: Focusing on Cases from the US, China, and Korea. Asia Pacific
Journal of Business Venturing & Entrepreneurship. 2020
Smart pricing in action: The case of asset pricing for a rent-a-car
company. Asia Pacific Journal of Information Systems. 2019
Do Larger Cities Experience Lower Crime Rates? A Scaling Analysis of 758
Cities in the US. SUSTAINABILITY. 2019
Measuring industry regulations using an agent-based model: The case of
online games in Korea. Asia Pacific Journal of Information Systems. 2019
Do time phase and income influence the convergence in energy intensity? A
cross-country analysis. International Journal of Energy Technology and Policy.
2019
Regulations on Domestic E-commerce and Global Competition Issues: Market
Dominance, Data Sovereignty, and Amazon Effect. Journal of Law and Economics.
2018
A Study on the Effect of Mentor Competence and Mentoring Functions on
Satisfaction with Startup Mentoring: Focusing on the Moderating Effect of
Entrepreneurial Characteristics. Asia Pacific Journal of Business Venturing &
Entrepreneurship. 2018
What's your real age? an empirical analysis of identity fraud in online
game. INFORMATION SYSTEMS AND E-BUSINESS MANAGEMENT. 2018
What influences entrepreneurial intentions? An empirical study using data
from the global entrepreneurship monitor. Academy of Entrepreneurship Journal.
2018
A time series analysis on the effects of deregulation on online games: A
case of social casino in Korea. Academy of Entrepreneurship Journal. 2018
Do local consumers behave differently from visitors? An exploratory study
in online group buying. ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS. 2017
Using experience curve to project net hydroelectricity generation: In
comparison to EIAs projection. International Journal of Energy Technology and
Policy. 2017
An Empirical Study on the Effects of Regulation in Online Gaming Industry
via Vector Autoregression Model. Information Systems Review. 2017
Mining customer requirements from online reviews: A product improvement
perspective. INFORMATION MANAGEMENT. 2016
An analysis of popularity information effects: Field experiments in an
online marketplace. ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS. 2016
Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel
Data. JOURNAL OF INTERACTIVE MARKETING. 2016
Using the experience curve model to project carbon dioxide emissions
through 2040. CARBON MANAGEMENT. 2015
Building a Korean Fashion Platform in Taobao, China’s Biggest Online
Commerce: The Case of Fashion e-Commerce Company Accommodate. Seoul Journal of
Business. 2015
An Exploratory Study on the Impact of Regulations on Web Board Games using
Vector Error Correction Model. Venture & Startup Research. 2014
Going local or global: The case of online daily deal company ticketmonster.
Asian Case Research Journal. 2014
Merger and spin-off of hangame: Implications for internet portal and web
game industry. Academy of Entrepreneurship Journal. 2014
A Study on the Utilization of Crowdfunding Platforms for Venture Startups:
Focusing on Information Goods. Asia Pacific Journal of Business Venturing &
Entrepreneurship. 2014
An Empirical Study on the Long Tail Phenomenon in the Social Commerce
Market. Journal of Korea Electronic Commerce Association. 2014
Professional Experience
Associate Professor, Gachon University, 2019-
Assistant Professor, Gachon University, 2014-
Gachon Center for Convergence Research, Researcher, 2013-2014
Samsung
OpenTide Korea, Seoul Management Consultant
– Strategy Task Force Team, 2005-2009
@City.com,
San Jose CA Director of Business
Development, 2004-2005
Tampa
Internet, Seoul Founder and CEO, 2000-2004
IBM
Korea, Seoul e-business consultant
– IBM Global Services, 1996-2000
Research Projects and Consulting Experience
Startup Regulation Strategy, Bureau of Prime Minister, 2024
Startup Sandbox Regulation Economic Impacts, NIPA, 2023
Digital Market Assessment for Internet Industry Association, 2022
O2O Service Market Analysis for NIPA, 2022
Evaluations of Fund of Fund for National Assembly Budget Office, 2020
Platform Governance for Naver, 2019
Global Strategy for City Government of Seoul, 2019
New Business Advisory for Gyeonggi Housing & Urban Development, 2019
Advisory for KOSDAQ Innovation Forum, 2019
Education Entrepreneurship Fund Strategy for Korea Venture Investment
Corporation, 2018
Measuring Regulation Effects in Online Games for Nexon, 2017
Korea-China Joint Research Project with Professor Qi, Jiayin in Beijing
University of Posts and Telecommunications, 2015-2016
Quantitative Analysis of Government Regulation Effects on Online Games for
NHN Entertainment, 2014
IoT Design Management Strategy for Samsung Electronics, 2014
Used-Car Pricing Using Online Price Information for Korea Telecom Keumho
Rent-a-car, 2012
IT Outsourcing Due Diligence for Korea Shipping Association, 2010
e-Channel Strategy for Ministry of Labor and Employment, Korean Government,
2009
Business Process Outsourcing for Samsung Electronics Europe, 2008
B2C Portal Site Strategy for GS-Caltex, 2007 - 2008
CIO VOC / CSI Survey for IT Outsourcing for Samsung Affiliates, 2006 - 2007
IT Governance Design for LG Electronics, 1999
Groupware Requirement Analysis for Hyundai Motors, 1997
Teaching Experience
Digital Business, Technology Entrepreurship, Operation Management (Gachon
University) 2014-
Management Consulting (Hanyang University Undergraduate) Lecturer 2013
Management Information Systems (Seoul National University Undergraduate)
Lecturer 2012, 2013
Decision Making with Data Analysis: Big Data Processing (Seoul National
University MBA)
Pre-term Instructor 2012-2013
Business Statistics (Seoul National University Executive MBA) TA to
Professor Yoo, Byungjoon 2011
Services
Editor-in-Chief, Korea Academy of
Business History, 2024-
President, Korean Association of Venture & Startup, 2022
Economic Expert Monitor, Korea Development Institute (KDI), 2021-
Outside Director, Yoonmin Creative
Investment Foundation, 2021-
Outside Director, Kakao Mobility Foundation, 2025
Honors and Awards
The 4th
K-Management Innovation Paper Award - Korea Business Administration
Association, 2024
KOSI Academic Award
- Korea Small and Medium Business and Startup Agency, 2023
Excellent Paper
Award - Korea IT Services Society, 2020
Best Paper Award -
Korean Association of Venture & Startup, 2019
Minister of
Culture, Sports and Tourism Commendation - Ministry of Culture, Sports and and
Tourism, 2019
Academic Award for
Excellent Paper (Humanities and Social Sciences) SCI-level Best - Gachon
University, 2016
The 18th
International Conference on Electronic Commerce, Best Paper Runner-up -
International Center for Electronic Commerce, 2016
Excellent Paper
Award - Korea Knowledge Management Society, 2016
Excellent Paper
Award - Venture & Startup Association, 2014
